Kristi VandenBosch is chief digital officer of MXM
3 ways brands help consumers use mobile to navigate physical retail
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"e12ba94ffc9e07ac34b0c1c75d3e8ad2","s":"3b3a5c97840b8501"}