Nayani Vivekaandamorthy is vice president of regional business development at Rapp
3 things that brands must expect from their marketing and agency partner
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"3e0bac9b37003c4f782dd3a97b5a9944","s":"d5d5a8f79fbadfb9"}