Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.
3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"0cb296e46de306f91cf4ada8c398d7d4","s":"ee3a0212647cad4b"}