3 strategies for brands to create SMS campaigns
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a9b3622eee2fd3cd243fec59cbfaf5c1","s":"284328073917ce6b"}