Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
3 steps brands can take to boost bottom line by creating behavior change
Posted By a Luxury Daily columnist On In Columns,Featured,Healthcare,Industry sectors,Marketing,Opinion | No 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","iv":"1df37cec4abf1392ec9461033bf27a9d","s":"a51a5bc2586bc0c7"}