![Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School](https://cache.luxurydaily.com/wp-content/uploads/2020/06/myriam-sidibe.png)
3 steps brands can take to boost bottom line by creating behavior change
Posted By a Luxury Daily columnist On In Columns,Featured,Healthcare,Industry sectors,Marketing,Opinion | No Comments![Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School](https://cache.luxurydaily.com/wp-content/uploads/2020/06/myriam-sidibe.png)
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","iv":"e38361e80f424188ec9e20b35367483d","s":"3bbdab755a2d3d39"}