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3 reasons why “purpose” is today’s hot new marketing trend

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano

 

By Glyn Atwal