![Businesses need to provide a frictionless way to conduct commerce, not just at the point of sale, but also to handle all the exceptions, returns, fulfillment, supply chain, pricing and discounting. Image credit: Chief Outsiders](https://cache.luxurydaily.com/wp-content/uploads/2020/12/scott-koerner-120120.jpg)
Businesses need to provide a frictionless way to conduct commerce, not just at the point of sale, but also to handle all the exceptions, returns, fulfillment, supply chain, pricing and discounting. Image credit: Chief Outsiders
By Scott Koerner, Robert Burgess, Jay Dunn and Dan Sackrowitz