3 digital strategies to improve your luxury brand’s ecommerce performance
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No Comments{"ct":"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","iv":"def7046584ccedc5904ae7ef6c24f648","s":"cbee94825672bd43"}