- Luxury Daily -
https://www.luxurydaily.com
-
3 digital strategies to improve your luxury brand’s ecommerce performance
Posted By
a Luxury Daily columnist
On
September 22, 2020 @ 2:15 am
In Columns,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail |
No Comments
Sam Sherman is cofounder of Socium Media
By
Sam Sherman
{"ct":"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","iv":"7acb8a0d02669ac29520fb18f4e19601","s":"fa3143871eda44ff"}