The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Image credit: Shutterstock
3 critical steps luxury brands must take to rebound from COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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l47dGeZ\/o\/YrLhSlUgjaBhwvIka6oa1CCS5s+mhoiBum9sjNrNrvJOSo8fsOjyB\/rK4kP\/ThU573984l7+Ibo\/YdCuup3T4NIYtCr\/2xHYO86mDWX0hBUY057j7Tji1bsmsGJQ0VlElDLu12ZDo\/PQVh7BTNXPAukMVBd2IKVl4zk14Yl2l4d+FYSqzq5jlb72HkgLcW54FGZmq1zdO1oiJ\/1VTawP415C1F61Ix+1vytCZ8lkkWAgPqrccSg49d56tydAzlPWSZWVTFDyFOc3lsKR99aGtAvDhJYqBeaKaAkLFBwR2kOMbrejZa4Dg0AMaJ\/DYvvpY5AWWo3unF3wrOG5\/HGTEJ1RloVRz4Api5qNktCvLWcRSaNKGAtS4RGrHEd5NJmQHFuazi\/l\/lHIgGmUad7fQL3QyF8GA16gfVzGoRuZN9bkrnc4XHZjFlPDhUtGLv9JWfrUYGCn3TsvYbEx2OW\/PF0zM74188uXPp50hxx4WBVYbPiMdzNzjZ\/FOR1fT94upm\/CZJQF6M5K+RWaPm05dotY41JlZ4WbTcpWiuDkVdvU66TrpCsAJzKqCJ54MRHZSun9pXsUg0LVkYxwLRKVn0ARn14j21LcShNl1qMK\/5xDq21KA388la8BvA3G9BMqcQvegw3PYGWli3SCWZUPdj546DIDhvBWrimXIZywKVDNbE9BOLcqRsqSyIQUKbF5e7IRxP+cG+\/e8EyEadinnSLUDz8A3VDSJkTzd4Z\/dEWK8mrItEYdQr+DICjirkG5K\/frrbH2XITBUGlQoOMC2Tk2cf9TZG8sDensfHzRtIPbjWhgO9lxg+7o5BNeq2uqcKTabemLcagKXYDY91+1zYJiN4v4vKKdAZNPv\/yrKAjrI0FrzoE8Ejb8rivq\/IuUvs1mvc762rMjThdZ8DkcGTCOJZBh5QJSomki1VSpgR19uzMmbmEMfULcEPCOsGFjhl3Hu1vAdrbDrY4KCTHDNhX3mPevK5OX3oHQ0Rh2N7eBGkaRFAOD7Q0SP\/UpIvNquuGOpeKG\/2MpCIwFfUjeuktn2XUrQJp2LJAolKwa5sX5w\/8Ol0gXppcyIOmNDbvMKw61JZNTewV7hgwM6DR8glFC3gEhc12mJ4noZZ\/v5JFh3MlZ5SF7fjalrpbL1kju8XMI6Xg+hhp5jPPXsdw6dPpnyZ0dCs1xbrWUyILaFnHehgvN2JN7Ce\/4++foovrNWf2hc9S7hI7LYTIHfvWsKxsmaDNMHSGPiDCmR0ywGMb38kkQfaEoJBnTURtl03vEprZue\/zvQhgzvvfFtOm9DA+zOkBUXPG0gM1sRwK0nO10S0AgekA9BhAzabzZqjE+UTf9qgQBOyjbcP9jUJX6zVFxkhUcgoMawLVfM82Dx\/UB0\/IbZtduWAYX2KjE0Udd3Y0WnViWoaCNtrhozeHQoaxmSL97o5L1sxVhFowN0n2b5AEgw01s9BtJHuO1LRbyix8h5j0F4G3qYvizWiOBVnVb+Aqny5XL3bF8CX95cU15tgFnGjejsRY\/8OqeuUo98p325WxAjYPHsGcJtiBbBzbHtnozf4Cr57\/Bc+pwBsUSQ+DdsHVDzSYKRwhtxkqO6mFVKfZ+oPgfewvV1O4TBoTFzzv1ENCddNdSdepQNImW\/TFtfqFkKX3eY1F0u9umZSVGMj6nB365ndCTU9svmlubyKgiSEtGhEoQcLibFbcvYl+C\/PtGYQRDwtwbBM5zZWEVid0ucbHOl13IwM4P5ncxfvMH3r+Cou8GEukl7OVujV3g1rh4aaklTQ16WL9ESEfuXtTiaCv+7c5cW6BEDbckDdPtni\/1Cwrzdn65U1zolEMTbyn7RJz8KemZTG3Gz35Hpo42f6kzVjcoy3OGVJOBbvpQr8\/437OEDVF2yQPwgIcUY8K0j3tpnwtO2HVjFEHUhCdxtsBoISxvqAVVldVt9CcOftKqosyAMEYWH8yZs0I9iZCJl7XkYSnkEZEb57DAAEg4C0xP44cLVX84n6N8GS0y6vrJcoKlCJeD2zwJguKCsc2NFOD9DTUkRPMVAko0G105utk72dqKQ5Xf7DXgiXoAuXT+iaX3KnjrS7e+u4km7dU3wBQv+yJ+qiL6sxvZMdySdatpTEPlSY3rPUNv772kij+hELmcV\/bsBEMUrML5xl0tjPwppon044VIfIFOzjLej2ne9HyX+N6qBVD7qIYYlW1Jjr2XoUnssCrDBfd+x1ETQDtjDHHu0IEhIymNP80koPOmaoRe0N95sVpbYskPvtlkQThZZeFo5REABcX4R\/gpWOW94QOrriq6RWrbtlaDwrgAAtitg2+ni0AR4fbgYRXSSl\/rXGOBkn69upbndOoNSj\/2HI0IOWnVOgMnUFo4VD5qXhx0C+FcnGDgGYrFWdyXFGZt8yK1ERamnmEbMN2QNZKmDB2dNyQ1YRQHkidOatcvFaWJFR13GwFyeA4iQWeBHZXZDSe7GMC4HNovwrIMbOnvd3Emw6vZKFnKV9e5bQoiqrGSE3egM0N1acQJIR7ZqmnmNBCF46cTSYXgxT5ujaLSbGND9rLmJxnKH\/vgpnNs\/lUb29jKPUHq58kszoAkbNXImHQGFRTkr85EIzMD4hT4YJ2TmX94NZo16LC9rc\/5d6WDiOweQRwqYvJ9jEGbJ+6c6TvtGubopUp+Q2h6rKSlBiCwX\/doACGGP5j4j452fx3GZ2VB+Aua8FYyEhUmDDRu38sZYyR2cHLY14b0Q0B0P11kjv7czA6CK3VjCIrdr2AmFtjmj\/li1aB30aDZaWdWM\/jFazUlTC+YqlAt2Owjq6rL9o9yOvsNPBcBGmKowi8H8X9CeQqrqn1vi\/c4JB5btZEXpx79NVtVGtmrY97VYzkV6ofj73uUGmNeZ3dpy5Ot\/AoYi5gWgTFDDhFPuV\/uCauwyZKfwEClc8+ccX\/cTe5rLrMq7xLBkavVQknQypyEgfaa7ykKrARI6eESqRsNkj2yvxMcs7Ctwffkz1BNT2nnihmHhPbzBi3enhOQ1SdYZwVfCI6l7Jv72vpdb0Ll1BAyC7jpQL\/elrw\/Dp6kDIB+EOTFf\/8FN3cSq6R9JymQlkvc1w327pqhTnYoAQzfJq7lwNwwMnI21Y4Phl2x9qpajYRJPsmQN4ieonsEtqOfnS6Tq1EJ8mrOHWjTfYTgIGkEdWJrKb1nQbTxXFaCGUur\/McQG5wieX9uyLAaFqUhc9nJPOUd9q74owoXNa1LezAOFnmG42kEYwwyJ8SZ7BLX1ujCMJr2q8+mSpgUPT6WNK1tm6JE8ruLUo1jOD6VDMlHVBlTeCaEuj5w\/ym5y9OY+TwLhFErpMlNekm5QeJd4hlBs\/rRmSKYBuYXQHdzeIp482qp3kKl+QynvmZsfjYstA1yaHY8fZ7ZJDegsZ0z0TvOD4FzZIF62sACy2VyrUhIumEkXmq4oCqrchwugSDh4ShkhIyafZ6WbwZfA8V5Rdr4G8jRxnsj0yaUh+ODkSWWttUi9P\/UuzvzJiCsUrgnMubpuo+hjCvpZsKr+XLL5YVq\/1Oj1OdUfhEUaxyJTrLEgKrvEMkfaYDg0xhdMGTify8WrxnjOi43Whz6ghE1J8luxs7S5YLsQBSPzxGLMlN7H7jwFU42xzfgmfXj999K161DibCrSbliUhyOYq+IrlD\/B85z10q4Qe95uCs2DytsOMDUjQ2GPoZJmoRF4FjNOPBQD3XxDZYrTqaCR6F9vt\/R6bv6+DjaYvuhDxrBiCLAj9bQudBqcDWPri9t+ELw5aXk+EBHwKtrbiUWCRUZBAsvNu6+q\/diwrqx\/iSwtgWOS4jMPLlhL75nNkSgxZpiq4AloYzMQYWTmOAQI3geQgU9LfWE2CGUqeEsrAmAc9XRTjvaxm7FQLjtxFFcud8U5YUxLvXiKzINd3lzvLOBTP\/le0AGMH0DA2iMp\/bz1G0pvEskomXcu2hTZgflZM8bOTRs28qpwRETtRLY8+6LgOcR3a2qksdlvdm2Tk28JwyIwrLi8\/LsZZYevXeMbCrKyxqdg7IW7aT5WJNs6GOPq149FtaafF2\/Urj2gucjohieoha27xS\/zx1GI15rAMOTzdXniYRBWjxu2hYv1wUYfhDBcgtmW98v4qvFAjzIZVPMuwW68Z+0ThDkfw3A8kISIChCg1+tyJ\/ini33A\/8CpTwk5w+sgi0PJxN6P66H\/zKIapJ+kXlEjkNm9iEpyrr4STcCOXv0sZNnJ+KFPJecgBdri\/CRRHbHq3puy4aLP7K4a4Br+pDCHFgszr37Jk3F34T642xvi5ZbMBVJSfVU8k\/FFn4xUBONPZdf9n2L6zIy31Nu5M0PxhCn4zZThieWNsi41csW50JKYhe8PmF+UxUhdSOetNS9lNcVSW8tEJ5oI3Gb6A+juvod9+KVKBvk+annhUsMpm7A6ag6ZLZg6yHVJqUna2VE4\/nuRJE9ZSqcVrHzTiVVQFjtGK2Q7K7hrpzxotP31rhQGow+611tr+8k6XIMkryDANP2GhcBexVj\/XW4mjLjO\/FU+9J0\/nGXXNOOI+GSZWaDBKFKoImSCmfs8TMh3nQ5\/zjjhkqxcSuuobjXappV08XaenEk\/3gb8uvzvLcNq0odTNhVgS6olJwQqeHXJ104aGkU5ehKHM65mCWnYujptTwSTIIC0dnuaLBozT8BTamAwtU3WX1LWubMpGld+cs7dHR65lh6gi6njJc+wky4\/y6PjkyH1VrmkQTqQ7bGXXmOcJmwLglnTwy5Sqosb6yAANvJlyrwF3PduaCjFMQOFI0URJPMQkFJTdZcWrFPvMJR0ZDjUp2MV\/dH+q9pAoQYDf67mwGnvwkgcDhk+vgLS2vPXjVk0aOBRSY7XlX+6+tYnlP9O2GVCbeMUMhrIrbag\/Pbglyp998oY6VSvTGedwmSlA8rbwY\/27nmwZsIFfyzlSpQCUzkBKh3aKpbXBUCZK5TNsRRR8MWD3\/iDzRqMog3ba6UIyBH7\/WG1nFLmfFbtTcXD7EABUkZRRxZ049yjkANxucY6YF6c3wFwmY8j6cF77crAQtKqBLxkgcpa0cPKSN0drQamyfLLzQeLxext3wYLz6QDZMWjlMr0xcIW4oY7B8kCXZkjHbZtljCZmB7y4\/4d+9HChEy3qaaUs4Tw19WNxiBzagE5uGpbXKvAYX\/onCW3BzDkHpv\/RMXlpHTGA2w4SJcvTeJEVigKoh9Zqi6Fx4rIWl6zMLHx2t4D\/w1SwreUSoXLE9+sANi1\/mcQ3kdvlxD95rvdY70xyebcf+cZsJz9dGUUKeZqu0Y+cMpDEA7NZQNWa9f0CvJruWh+f+u0c8MRnNPzJF74Rst5MxQOe\/Tw\/6hjcZPWenV72TxVsHeVqtrem4iQcV7LDMSdbTm477dVTtuQv7sKbD41zqK82pSEqaLoLSRfhfbC3DMBvx2uDOouWRQUbY+Tot5soNVqTw5gaSxY2DUSFV0iixwywGHZdvZppkiBZHiVi9r4qYuhrnVxWvhGlLb0KcFM0zLVgORGiJ1woZLP6ptA4x9\/EKarwyC1+Ggry\/YnZhTxvFNr4+cJMsB7x07DRIqgmbOsisCdaXSH5rsK\/C0eoLMexemi4bLtJPXh+g6p9qkyDoMzDpRZJnGgjN8CU3QPD21Uy1ZCvLwY3RrsvTh54PxHtpfsiidH0QflxtsdMowoyTPXMTXM6vuwpkHv0bqTihJKxg4DzMwGuhZnjo5Vr8eBdhBAtSgdLmNHpqprDQDkBJXRSMHgBBTQwmzfsNsPU0SG1pZvB9hk4HT97YV9TOCEPQtxb8Bmb5Ev1HanTxzfYQkcmkAnHtxo7DgFux7t+mfQ1bapEEQTh8PNoOCqyXDPJbK+dwCJveDRtRBKWDZ0ncRczCfw+NP1D0qbIWMI+BeDzj0qRq6Kc2Q3wu855rGl+U65Xu+Hyr73H061QCYf60GdjWEJi9F2ht0kaPCwhzedcmx2EgtpzPM8VN7lye8a9bi+VhFxVzzvAFpEfKENyhjnqkrZSd0uIK1X8g0jlJTIHo1rhzbA5UxhT\/143VhmIFBvuk9UqiA9JgVMkcrZ5DDE6f11TY60N01cicVOcmWaWj\/KOeNYWe4KeeyzBLnMfxnNP7ywFC6LeST03vBXQWwlNBFg1G6WZv8VDY3EuK3X3T92cleTOkSSy9FDH\/aFxYmBr8hUQ0J99Eng0md\/rRZBx5etRaS1c3qImPvb3UHGnlUuj\/QAf4dOY8MYVRMM6HC1n0RpbvGPvGTTxJkpxJA6b91JfshPeU+SUlNgqd6yf0mhdIw\/1Xlh1KX2\/21D\/d4HLLGz\/QKn2lmXyUyG7oCzS3HwQY9dyd\/9LAdR9+2fRdhaE+NsCY4tLP8q\/wDzGTsow4n3BJYrV+j4Ws38vHxMKwWWAKj2ZgzFPERKWR5mRxjcr6FIRiejHKDfNHcq6dO2VGG9kG0O0P5xOsFFfoBwmr7WvWhzQyKbMHsGUNjh5A0DHResnUJmi0IhQ1\/hdbmxE1dYQO2gWpwDU2GHGENrzMob3iFGszr+otz2yKZ3Fu+R53wHsMDWoorAqWNaMQzMOpF5kxaQJDAkCdnB5EG1BijoYKv1lvSuLcPuYfpOtdOnTN1JLx1njVgxk5GfKOMl7h\/dQce3\/FVRNUUKtywKSAMtWY8Oan7rRR8PtGgT9+0kOg6ZYrk7Vx4SdzIEzjV\/YKji3H2n4tqElklk25neV9a0ep8VOXMOXt3I0xNlsRSQobES\/yni5qIwVqT+vYNRcnZ85PVWwoSoRG4ufmHXk4Oc0\/\/hLSu7nkdM+ej2TKyoYfGUIdboytuGIsr5hOXkjrWiGw4Le6qm5zJ0D+tk0nMq3hVuQYzN6PUt1P57yTHhE3zHnMnMG\/1V5gjK1FEyD\/+wEW8f2Phm3D1INe0eDQKOwHKFYTXnVa42t7YMl5Zt8HBvwULA3\/v83Kwx2OqlRfT3czkIV2L4tTQ+UTufkUH3W6NvZXDPmPtgc\/ZlexhHEKNqQy4VIO+bqQrltqzSoVmwPCdungd\/z7y0nY9+dAqDiPid7EOszGH879LTaEXEYeAbE4lZMXrVwKcx4O+kMuB16yyk4KaorTqZdIQkRaMMdWJ5i9qdF5IDA23qdlC57C9jb7pYNIHe21Oe2i11z19WHeZz\/KOAg\/VqQEv+vbiSRdnbl6UMtosWtnT3UsT8CXZGqvcvX4M6cwbT\/oJMxPt2ELS8wsRwJesGXeVu8SGPqqy77j4iSobLOohCkLOiuJQIIv4li2UO6wYmCpakedc1kv3r7zaJID69LPmWVP1fko9RYyniTRZLJYGYnGX5PN5NH7fEFKUU4GXrUCIFbc7Bwakyg4IHNc\/Eyr4EhpJ3WDWnGkNzkwJDfZl2U7nvBw0\/PJlrpoEKF+bqRjel0yPskuqUjIynDSatkcg2mxyksKsU8QaJ37vGlXSqWUsr+Ttw9kbELapse9mEsZAI4GE6fAr\/qkUWpcaoGXocMaCeCpAgkZoiuy1Xz+N3EVY6HNOf\/76uoOvfb4A0IjEi5SmmSRix77a0U9silfWAYdqLLGe8CRfMPX5Ta+ObK4lptYGWWmVfCIyGqFDBmNZxVmRf5R\/hMrb0Uu0ew\/ADeWzPVWwSSOo9EZtS1oaOFIE\/Kizrz4ANIaNcfwsgvTDWeipKOL4\/aiJ+sOyDlMKsPZzPLyzxNqZH5Nt5wpJ2ld0F6Dhe6CsPYG\/Mw\/vnbl1wevUs1A\/N0kqPRaG4UBbYalNIlzduAO5i0rqjS0UiShwhHIJQjSO6kZHSzs9IdKDsI758ereCjJ7O3foZ1WpWB\/60GpGW0zrVQosGRot7CPLD5\/ahX8mYYjKdiL5TcmXsse8IYf+GancN0aiReT5eu6zy\/GmBppM1jR56\/C71ckYBN8rz4vz5YjCyQ5ifDE8i3sU7L6HyOZ2q9K0TCDMmGoxRs6C9+zx8EK\/osp2YQCCro3siwE22jUd3NzwEtpV4RAkUoN5Ec\/+h9fb0ee5nDb84aYnRj+N4+ARf1PFmVAdBnWYtzHGFC5Z+tfZmA+DUwQ9m3vRL5vj1LOy9VTSqL2iOyqpLtu222dixNHxavgZX0lL86HyweBwYAPRlFKfMWdAjMurKF4RJDpAeC7+8p3wXYWFSsQrDUr1Uym+v1R4PQhzfi6PA6qM6kYY8dF2yrQRrBJ3Zu0z4vskoTfOhn8P2uS+jmp5cEk5j\/ETTBMqQK\/CeYS4WwfzNIjZUyZS6hfyD8jBpfFpc8eoJBVYlxIsao3Uzp515IlpFF7Gdp0ao4hOD5J+Cw0Qhh\/w\/n0nvwsiu3LN6m3hSOC9mS\/Bu1Z1cs6TuS\/JdTN4yVp34NlFOwcmlO3fSXN84XM1F8CJ+xcdA5+snhDclVzXlUzoMOR21AIFt7NatK4suuAd1zGjdKxM\/xrCYQikC83kCPAHODgCfbFd1uBhJU0+3k3b26hS2xEWzr5x5CdAtz5YIQFoVb\/LEuISelAa5FBSH33rZPIeqrlIUbdYoaHeca\/4aylAHXiBPc5WLTQLto0uhN9s4KgkZ+aY1MXZ9n383nkTWNwX0YmcI8sc3WX5+OwYMea3zEFVjYzgrgY+TgJackqux4hsGgmpiGRtYJ6RK\/MmKWS0OZfX3e13VslWgejOIGazj6S2TBTm0MjIwpuI8CWJUj8jmucP2VW14AFKDRUk3izbGp\/qdzxW7AfoenwvEDWOpy4lO4d\/BardvHuxzOdMDD9ofJATWwcesymRCGl4HiVb9j79OGFCeqeHNhDF5R43qXJHsri8CMj9WssRksHOXlD5Ln\/ySW0gcNLsSHLqago7b0ni6MVmM+55osRnblPiSrd+End9r2MC4jvASQmKLzvWAFwzH4847OC7no\/jXu2P9vInPnzIDQTmwm4QTtk7mF1\/3UvdtH00TiJAQARdSyKl+\/2NbjMGd9e\/E2LavZ6JB29TAWyrJtGGu+aTpEcovRP+KCovVnEJKzwP0VvwTyLy\/NBbOC\/LP4OAD0XJVbqwB67aL8uJzB00KLAZ4VbYEnuWMBd1vzygedtrSYLxYgOYo7ETd9I90cTh59iCOcKaNsaXd4Zs5cokctAKcWbsSti8EerL6CaAlfVpebVCLx8lnaG2ubml4pdPJp+CjCXwdLEK\/L1mgzdl1qEAD+35UDCVWr\/nm\/csjP9UgGchNbLkXccuIxGuYEuvLU\/6iMHzrNi4AeEqRCf8MpkjPhFmULtaBkEpw2TwGUz6VutyfYfqm9lpoaLdfz3T0g9s332b8A==","iv":"be039f148d0845c8845e5f9a3fcbefaf","s":"a5d4522b00340922"}