![john-varvatos-0608 Time for attitude](https://cache.luxurydaily.com/wp-content/uploads/2011/06/john-varvatos-0608.jpg)
Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.