Kristen Stewart fronting the Chanel fall-winter 2017 campaign. Image credit: Chanel
How Chanel became the most social luxury brand
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Internet,News,Opinion | No 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","iv":"1058774e3ce9b917d1db5943cab58c32","s":"d302b141f024df65"}