Brands such as Bentley, Cartier and Hublot are realizing that the only way to keep themselves top-of-mind in the mobile space is to offer application updates with fresh content, features and interaction.
Cartier, Bentley and Hublot are taking advantage of the fact that their customers went out of the way to download the apps and are making sure that the apps do not get deleted or forgotten in the clutter of an app store. Apps are personal in a way that other marketing is not, and brands need to make sure that customers have a reason to have that special connection.