Rachel Newton is vice president at SessionM
2 metrics that matter most to retailers’ holiday success
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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mnJxNe7VtwsM1RlHGtVZRIbtOvWxihjGoU+QMlIqGkZlYu6aDzcu5gybAOk9z4DEN12XQjAY\/hgz15iktEZVhlNhBL6b76mLV52idTcW4ciOYLVc5eeD4+SStRe1fLitvAQQeFLlXCyqqzTG8izjWVuzY+NyFjQkH9eUrsgjBwNIcbTlmzamOU3iMfgl8NDQlfwa05bK1CU9Nx7FfAneqCcpeJoBplhuKXDkIl6TwassRsUfnC9n7KJIS+GNBGjaJAkDWnMOT01Uy3LKYkdu1bYGFIhTFlQ6\/HEveQTC59HeTsnS2LKZ1JlQLABbWRWaUb6oCUAJSfdEAPRV1xAdWQJFBio2Q0LtiyHcgrffAxnZrVmEFh2EwY5NOP1QYDVKiXJ8oK\/N7c52vmxC2sGgPdCbZHl792V8TW\/TPkujqq2iBRJxJZcNABhDK5EsAGnaBWQalqd+U49BCyZG5dgT26f8At8Op42Ulp6sv1LxPtCmRxheYZ0AE85xvUtZjgInABdJkdJ6OGV7ZAvh+OyDYaHNGI8Yruedw9CoRuGKIctwTBAlGnwlurqmUXkcJBTf+pTKoa3Rnh5+l7xqPL5LWylkRyXDoVg0mzy20FJvrF7X7BIg9PcyDWcLQ7qdEb6N4\/zvAMFTNA01lunVtbhyF73axLsQyX3t1xJIBYV9liURmJb8RseHeWvDWcsk0CFAoqmzkig+uUbTEuciz5vRBbfcDDqhoCcJa8tdpvBE6NYKIgfCnDDLEs7BQRf5XhrtCDXfvWsUGzaGp8bjKWxRby8DVVYkS45ldJny\/GzwjR9kP1lkuOEWk1cKugvAgLnXbnuP5dL+qwYCq\/HoDedCM27GBFJqdMf6wvdfMrQMkUyL4t9VdpjKwth5r\/F+Qdta5f870e5uQSceUNoMaofHWyn1ZzkE5JrpTvoTen\/UlFSASRKx4sGpzeBwBpCJCKgf3Hoc6gsKD0sChvRvQGPmW+GcpcDRULR0lNXbEPhrTEYu5IvQ9Txy0ArxX2DNlnN\/hFTHmm4m1A\/eK5wBeBffqNdxCOD3rOmbg87ZNfVK4+GjugckEYmlYGNSzLXFxaYJmfUEbqcOMEOLWId9+xCLvOenCX44JnrEVIWQLIo8bevk7Aw2sCcYG3x\/x439VM0oEhll+jWoF\/EiLc4HXxd8IgCj5y8\/qP4m80xDehUtjAfAlDZCvFzYSzAIbMQayW7GFjFUJsoYv1fNxq6lnohZFn4AaDH+KDlnXxLbElyN69yGZrilEKn+i6KRU2GvT+eWeN6\/5WDT0DlE5kJEVgtIen9jDpiMBXxkBLnrD0d0OEkWuuPctYIyWt4h7EU9H86Kqd84hkoXQzJMhQlPFupv20ZcnBkw6m46u5CpYCz5mFfFIq9BiF9my3dlUb83pvPnBXWnrfVQi8VqSUe5CBqhO68efI3P1oy+dH7KN5JxtS5vQ3rGYIZWv8EqgqF\/MmJC131s8czSWgoBpYESIK4c4J6oG+DmRsVyEKWZ6aNV46HkCw2eokTkpx5vrkfGPLFrXrDbJYvL3QxkDGr0BErT11+1lzp1CNytqNlXq3QzAtzJAYua3jvsK55JYMYvgHKbHQYZLmpdyzT26NSfOuWhyvKf\/sDkY5yi2q6G1Zt0A63H9wBFe0yqfyuROW217zdIhbRwzcYuoa9Ut7A2r3pKeGDBtT+9p6XGhh6dp1WytN\/TuumzzKEjmcFDPutBTkoHMt1lW3Q45gpDEWz3NCrTMl8aS+a7aPnhU5aISpNAQBcyRv+J3aOQoYqjz9tO6v7BnnfoRfBEiMgNV1xS49mXZs5XLpZFgSeaN3NC9MoPN7tQqX15HTbedJjweyQ\/q5zKOB37HBEePNLnCzmShFSE+g3F7T7foQfbW9EpB6KheeVhr4zKVNiMQIiphqtzP3N2HNqCDrKEbEDirnSrbNF80R99uqc41\/UrractW1cGCYBNgdf8iEXziPu+UsSOzCf3OKAdSUO8KmaC7d2rD7\/3g0PCiDOeu+fXfF5X6R624Y8dPaIp\/f0LB6tQLGxtGT+lDAVS9nrVJ7JlDOUhXb+cuxEWa7WXERAvzMK\/dt+7I3dNE8fruMyicPXwxgzZF5n41dcDndlGE7oieLohJgU1tZ55OqA5XVwJVtPK2QhE6nkLd541Xm1Il6SFHUTIX8FYPqI5uD9h1DBe9rKHh+1RQ0iw4gwvwTHqGMIlXUFIe3vjQ5qjrC0zi3Gy+JSidEc3kFipA0D9RNmJwByGiAfJUjKiIb\/UfO3ZOw+3QwRizjRicsiaJjMLn6shqQrYRgMz58FxSUVFc8F8iQeX2br1stwEj03JmeD9sKivR6KYslBPCfj5K8RDVsZdMnzPiV4yieJ2mutEA2oXRX2Tdn1QT7P3znS4Vncfqmv\/tk52BcNWUv1QrzDHvOdXgDkYU1zxVEK1B8ZomeBKtm\/5Fzp5geVZFrzHzs6pD3DHGL4iMDpf62xqHW+L\/Xyb2bz8aYOtzAhNoHiA8XrVq+Ek\/i8C3licGt9MQsAhdWPxXIUj+5eYjGtgy\/uwbwMSo4nIJz4kNeEKOLSbW22ui7g0\/oRaxCbFOD6jA5Dv2fs1FQ4mRGEV2eT9nPpbYp6lzSR9fjK9tyXAzfaqmaMtBJTdbb2yOmsxpQivxLJLBzMKl1DyRAdO+EogFvOHoLpH053Q8KkZbnJ7cC7SqdW7qpQLHSO+oahvAuXbmCZYgsUES1o0Xr7sziJY\/ksUW7KxhlzzMRpoNDR5Xg4ZUqV5Dgxx92RmXjeh+9lUfKi7QBsVd8A3Kw7JMn48wCWVMJHvnGFBX836LmNLK\/dHmme2RFCFOoNsxYg3ZU16v7V\/wL5natYus34h\/vOJqDQUE95oQsyRGOypp6+piT4XxfHPETHyYm9tpxIsXfb+Yl6tvLGvfAZZdSYxAHHwAfoNHTycz5DeAPjieggxAVtviyWqRle0Kc3zCbRJMNy4Cr5ocXkeQuyUG4J2ymobrcLnxHvuIJMO81QUA7au8QmO5hLS31f\/hqYeSNmkNcZu2FU0WhCF+KzdpKdJLelNhP8lcB82bK61N9EMskiGYGlu0HxObZH+RGGQTM9x+qn8S1ztm+Gnp0\/+7kA\/\/YqyEw1O75KtP\/WLDS7HoT\/8ooLoZYNXyenTKp8CbpNSsvnUnDmMlVwIHDGRkB48u8VPYZjjWZaCAxBtu3Amj2eD58XJS\/zpJbDrXsab4yZXR3n+Wd2OzeaR39XinZeL0OEJavEKUgp8Eo1uIG97NqIoOayFX\/x3WxdVHScmBTAHWu3o8ATguPlhGtWckSBG2aWG8KHyygsMwgYESNDUKxDLBcNq7XWDWp8HqvFRoKW9d0HoUpxiQQP0XE6uv8GQz8ZCND+SgIpwopuwo90H9Ozaw\/b8Kl\/0U1pIBrm0LY\/OBtBx\/I1WzndGEvgkdYfFFexlnuRORzJiGUhyuIersCEYC2Lj3MsYKDx6ww9M6LG7LM8TUE3MrtLcHNfqrVlTZjqCWRJrEerHFVAzsB\/MG1dnfCf\/reYCI17zKmGiBBykZEfK+1MNK7vm1JTDr9PoPZOmvUgUyEhiJrRn25YeFrCc3cogk4JEn\/woK6i2p14pflk54BA62vZV1Z40bmlgR82TjDpl0q6Ro5SoKveKaUViOV9lNAtk9SbUjUM\/ZUqG","iv":"93087d7d7dd41e7ca623183fe249e35e","s":"4b28b56940c5d659"}