I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I could not help but think that the more important event took place earlier that day.
What rock ānā roll can teach us about mobile and social marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1fe99531922edbd1c5566d1075606e22","s":"a212928016824213"}