With silos now dismantled, disseminating metrics next marketing frontier
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"19807f1eeddac5eee2f77f700865178e","s":"917aedabd75b3e09"}