Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted By Jen King On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"266d52433304e8a6eef81ef92481067e","s":"525ac7bb243fd4da"}