Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted By Jen King On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"104b88d0307e048646393c9f9ba586ad","s":"61d6ea62700a4841"}