Talk-worthy, shareable content key to word of mouth amplification: report
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"f24bb42af2c7f1db73f3d8931ed6a79c","s":"a103a961e3fe052e"}