Talk-worthy, shareable content key to word of mouth amplification: report
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"e0d731c3bea2dced9c19f08338f14057","s":"716d7fe9f2c230c5"}