Talk-worthy, shareable content key to word of mouth amplification: report
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"2c738019562f590f092fee372f76982f","s":"5778d7e5c42efe81"}