Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"f132b4bfcfaae530c55ec5b6dec775f9","s":"8a9d4ec0dcaed916"}