Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"59b6069a4d79e88659ff14ec9c7656a6","s":"fccdde1c8e41efdd"}