Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"b93acb6128416682403a12829d5bfd91","s":"6a295fe7ab499544"}