Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"b113005e43980871fe2d427ac88bfa55","s":"fe233876fbcdfc44"}