![Hermès in October 2022 opened its new flagship store in Pangyo, South Korea, located in the Hyundai Department Store Pangyo. Image credit: Hermès](https://cache.luxurydaily.com/wp-content/uploads/2022/10/hermes-102022.jpeg)
New data from a months-long U.S. luxury shopper study sees women quickly decreasing discretionary purchases, while men double down, doing the opposite by upping luxury spending significantly.
New data from a months-long U.S. luxury shopper study sees women quickly decreasing discretionary purchases, while men double down, doing the opposite by upping luxury spending significantly.