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Dec. 26, 2024
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Commerce

With luxury slowing, venture capital turns to smaller, aspirational brands

April 1, 2016

Dr. Jart+ Pink French Clay Dr. Jart+ was acquired by The Estée Lauder Companies in late 2015

 

By Forrest Cardamenis

NEW YORK – When it comes to investing in a brand, there is no magic formula for identifying the proper brand, time or terms, according to a panel at the FACC Luxury Symposium 2016.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. How can luxury brands tap into the back-to-school season?
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Balmain enlists virtual faces as brand spokesmodels
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Fendi turns brand ambassador into fashion collaborator
  10. How luxury is the millennial’s unlikely weapon to fight social inequality
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