Research
January 14, 2016
Graphic provided by Yesmail
By Jen King
While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.
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","iv":"043296032ce57ef4131a32146c607375","s":"9af9e3dec0ab1391"}
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