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Why video is necessary in email campaigns

March 22, 2012

 

By Rachel Lamb

As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.

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  1. The future of successful luxury brand collaborations
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  5. Mercedes-Benz designates first North America CEO
  6. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
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  10. Top luxury campaigns of 2024: LVMH, Paris 2024 Olympics
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