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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"016c4ed2a17e9c1fe009fed03629b2b1","s":"fe367a66da27ac3c"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.