Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"8773c48842bb535cd47a9d75015c4de7",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