Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"c424d0f6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