When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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a\/HKdj6VydJyFGFi78c1TuzPbktgA\/JYRWGMLwVCEoO\/Iq21Hz7Ut4pLvtIQlXWOgcRZWqpQTgR8noIGvKWt5ht3XGyC0MkRet8cbKbKDSZrbAKDnfyqCvDhtkEBwqBCHHtNVWLSFwGgKyBIWOCJ\/zQOeq7wLmSqLymlP9DTGfMyQZhFvkcX+7aRPOy9+CbV33DlfN7nPHO\/vV12wPlIxKG3GRZZ5CYuGnv9fim2q1x7a\/da7IMmthS7EmnQnLaY4ZbsMwD1pinG4XT92eI14zlFTjd99geSqrhd8hldu1WS5aMQX9cFU6kd6q\/WoDo9+IENT3pUG5\/189dFj46JOstYPRdxh\/Owy5+z97sV1GWcySe\/UctC3lnG56IqpAHNqMkDnBQZWfc1qD3C5yl8f4xZx3YX1\/RSUbvF0jUNTh\/U3D97sacw1QFqEjQy9W59HR\/DZU3MDn7gxshfq\/lyyV2sm56qHFcICNOBNWsNJMzN7\/cuM2XEV5xV4nB+tVGlcgozdVACwdBOU3torQT94s\/U0WMuc4cJ2z+28jkHMU9RHTgOfwuHjSFtLoxjAYFBRremoIRWMST7LJdCfckS5Ndb2AMDkaYT7AkoQsBKpHQezbzpKK5vFtkWYZBttu3D7E0aTOsDvECVLAkRhNQUbCgSQIzvDk2h6yfixOPL4u8\/JFXEaa\/Iy5YGLRJoI2OPZCmy96QUOcOVQalIIjwgpbbbSB+2o+4B7JHMP2zKjAd+zab+lM8H1xCWfD5nYP0gm7zopv8p96iVoDaKoPuKSlyR\/Q3f1WuCn23fMivAJ5SlLVWkw\/shJYZfM5iCdh+aIpBNY2go8lLyw9BdjTeUJpQr8s8Y9XR5GijsZoRLW74WevclUZbYsqAlLZoe3nrXa4cWqqCBCYUa9kU3n8qeadtGACqW\/Z7efpN\/BpZwij5gggIjrXzmQRdTF\/Ofverh06IOf5WUmCAkMFsnYE1Ir1SGbQIDzTo0Nwdz4QbUAEL0Z6OYrxIHef9yHd\/V1o2KiaVdnpWGUWYjsAvANCugzav8tEOlqDqqJNc564BTfN01UsAYEI0rx+051aNSyNTS2sNvcQy9aIARSpBALD3W0lKZu1XEm21T0IGj1P\/sClLzhvvBhhLPIERlY+QhqXTl1c5iCcYgs8WTNeUefZBZRFFgKxLIgGHgvBzkYQ65dgCAc9S3o3KpLKu\/OBjYv7a6GtrxTcGt\/l1LvEGQ+rFkgmX67gtkxP+5ufbsBA+WZA60k7y3MmThlinR+6\/7kxpYrbiz04pwBgeQZ+OmFX\/8vVvbDkZR+oW3qbcPI\/ye7YY5GtmlOhTI4yeaOzyIFNRziffnSqey0iTYCJ5FNQQnsJinhIMTZ65GEvo\/jq2BvqzDNX7Mm5UKuoXM6ctpSpQxDdnmqs1HaLj43MM6ZHxCtzOQi7xIPs3FvlG8wIPRBWND1PvTU9vAMihPVZs0otJLcvgLtQVYlDAT6sK\/0aZG5hCVbjqqeK7lCTtiI93Q\/fifQmIQNKx4\/MItiRQamrScK0QxvW1wVhkbC6hRffJyMqQH2RiFX7w8d17XYrta92EBPlL27csnt1SmflU7H1fmUrQKxZGu0pykIqCik0d3hGnLQiDYCSBHCoTGc+UdWlwjwBYsunkecCWN3DXWmkoX3wNcqvZHulsPXUxIebXA\/qXtwxIZ2bNy7obvgOe8zdhCcOv03f0jws6PA2Lf\/G8UqHSIJDeGjwPdYy3a3nbJ8r3B8iTNBX5baSLpk2DyWFyktBxbS7lEk2S+WHQe0AB0Fntx67mCBOn8Ramsk2+M\/CXffsKWwFedeL1bez02rHsLJi2Cj4jtf1HGWWs5jKYrAf1achdqImxk9Zx9YZXgAxGWy33hdwJ5ZolS5icQCavtVt8rFC6dhhipDAIdbTQ2HZAB\/incK4Q5KbWB4\/EqClQ8ZPv19Je19DVXadS1AvywM4Se\/GsXTCLLnUqWcEfPipp1d\/4NDJTnbmjUAxEMvSRvrmNl6M59j3dGu7KNBHXVpmXF+fC4hapwsNJRcsQ+E4BulZCwWmzSgPhjcVnm9E+LIpSUfCzmsKn\/p4qUIQelcvoFkqk3X8bSyBlVFNBXAOd4kfFZE7uLPOHjczyyf\/+HaP6fdK\/2UppqiUY+00Q2bqIc4qTQqZAFpb1\/x1E0votglyRsxqyq3JyoiaCDmNeYfd2hdHCwf4F5e31vh6ZbwQ1QPLpHQRVP9fnc4mul+0q9k8EfDERNFdIDbqsY4r9UAXtGVevzpV6PJgbMBtEO9ywbsHPI8+Ob1Dr1eAxEb1CuKfjmAZK5XvSuXl2QO1Sd12boLzr1Bx0iDdBUSjQah\/BvswPWndj0o7MKxL95\/qQvItU1LhJJFIFOtQP8wc5OT0oPOT60UOFsEhkRoD6+WPncLH5WPcYJk5d1J67oZH2WPUuN1OXx6Wvz3DQdGsCPd0EghMF5TD5yDMuhEQal2zC4tAxcNq5wz\/KYSFoXoD9yMZz\/MRtP5CyQtMwCM+T8DfKG5ZPZkNZZuhNL1FLZtrlDa59T0VgjL02c9SeqaKfpvwunKJ5qu5joHBgINS0ki3tNC9ufSB385RxjLUwEZ6w+some2Qg+tlErpKQZjZQdebpoJKoNjRnuT0LvW4Yihh3vZ3CBYtGZ91HF6sHhCa3qKCcd4OTDZfTiz4faOMSlYxKBBYeROl4VtJoIKKtifOuvZvSqL2xaG4DesfUW\/V0W186uel9td3XqttBW5Se8gYREFkvpNYXNaxDMmZzdmlBaCe\/IEnotmkFthdapGF768XzRQKZ46y825thAJaO3pG0fVOzOQYecX5MqEL4tW\/UfrnPJwAhfwAVlhWK0RaHl7LRxHIkQaNlWnkv6l3GHr24CYf7nMCYkrtX7O47Ky+ydW7SLnuQYLivQvkDtv40z\/De\/bubv8Df\/49EQWpSOOJZivQObjxVzAEHPP2yPcoyLwE557GdONSMEe0lPRXDYWlV+XK4reB+UOnu7j2t9HFDV6jQ\/yNnl0vOt8gryr60rAOwZtnDgxheYVrbVb6NYxtQGqCjZuJ7YqcCLqKDw82LMJaQiGwO46akq6wdxbDtU9w5O9v8LlsiDc2HxCpsqUbhlYPbr+uuyBm4GmvpxIzTdG3VDCXRATyDz0f9lC6lSPOmo+n7fIlLQ9aG7Sma1vq2GPAjJs2fwX75oQp4eVhW2c8H\/QbsrtoxGZF1TIPm24cqvbOV\/9NzuUkLlRHXw8FAk13Cf5uwC58P\/WtW3VE75OPNL+Ke\/5dYXtkMfPLMnQSwJsLfuYaw8QJqS449Qmk15G\/wuYJETluMjUchLJ9\/PdY2PWUoGbl+CaIpC9AvSZaKXrRkV\/R\/i68912GpTh+vtZA12YGEEhRZoJgWu70ATZMOP7nOmUPROMcVP3loNthBn1yNUlQV7e1j2uc2SQtzGFYpHpLOLiEXS3ZyvjZ0I3Vz9URb8Q+hi1pcupdpid5B97fsT6HzS9l\/iPF3I9Q33ihPQ6bY4CYYVMDLcNwjzrOZq7zmrUWYKs4tFf\/0ibyQuhmjLuKWfg2EtzUpqRlzQ5652mdcr6OfaHG4bDnWVaN4o+vkRsh7Hv1skVchPT+O3gu1uUQJq48sA7QpIiC8SQdNPI\/UvhzKWxCOUUPKIO43\/QowOyP0rLMWiKEbYdjk+yjoNmw4qDeOxTKZSF5z+rnBqBJ5Zhrwq+n6ituLWM173h3PxobfnTXmb69mN+gqMx1EFHa\/RrLqC9g58d\/xZFYgkt\/1yNLpwvtfgDes3NJ52wUVD6EbHCutjmxvI41Ji3+Am+Xw6xoJT8mqbz1a7WELl\/MbPzru1MzHvkKsiXyJ5eT39HfQErV\/KX\/uKRNeB\/hMm2\/KunaUYJYVaRFmD7UJV43J70hhsPMPh79eY1s52ksKRE6nFKAPjLYnd6jtsyU9+dDzu89gKsPH2Pt1dr2KW38x2s6vq1gxvrKsl9oLvPgWhUqbiMxJmp6KwaRuWQZt\/ePRacdRsAjgQgplwMvUqR1rJPIGPkV1PjqutAZmDz0ZtxePUUADlYt1sWfDvlnDLBevb9pa6a6hBqkSHgxvrkM6766CRCfHFYbpJaoTOoiaArRrPQK+EF1FhjXa7auCvtgxNSOk\/QeF+Y9P5n6PCzBZ7JB23LDNtbuz+nlba\/G9irXzIh+1i7JqUjMzwAoUHxLYudDIVF2gHnhsVzKQd9bY26jhQWUtI3JwjEuZmD6pCN0QMKg5u+MeGm7E7u4nlDQw9vOn\/Y5S4sfXCmzrxwvNFguKirvLXwjCdgfjLv93RbHqkDV91lb+mojZE18xyEOvRWpha7KEEgMAj129GwsBh9nKjrKz6SKW\/XaOGBwap\/\/jEK27pmWRJgMADYp\/6tqlMqMxU3tO6Ndmq\/MFDEmHnZZ8k7yBkTUX\/fv2D3tiOkEc\/WA==","iv":"3237bf059b46c119f97e7083c5f5bd8b","s":"7384e95ba34db7c0"}