The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
U.S. Polo teamed with clothing manufacturer Jordache and won a battle against Ralph Lauren, which claimed that the association's apparel featured the luxury brand’s trademark logo. However, when the courts had to decide whether or not it was acceptable for U.S. Polo to show the same logo on a new fragrance line, it became an entirely new ball game.
{"ct":"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","iv":"8627e96e53c48ad93b07f0dbc93e47a0","s":"99dddc0ca936ca77"}