Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"0245f6fedbdf0a892630641e42022faf","s":"f44cb5881395957a"}
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