Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
{"ct":"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","iv":"875d7a670a66c4cb166a71a050ab5f68","s":"5ad013ac038e2489"}
Share your thoughts. Click here