Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"9901cc8c2de1cb8f32524b202a95b967","s":"098160841d86961a"}
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