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Legal/privacy

What Cartier’s China-based trademark win means for luxury marketers

April 15, 2013

 

By Tricia Carr

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Tiffany & Co. acquires historic Titanic timepiece at auction
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. BCG: Four trends driving the new age of luxury
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