Luxury Daily
The authority in luxury news.
July 5, 2025
  1. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  2. TikTok reshaping luxury buying behavior, new research finds
  3. Rolex marks 47 years as official Wimbledon timekeeper
  4. Printemps unveils VIP shopping suite at Haussmann flagship
  5. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  6. Louis Vuitton explores China for travel campaign
  7. New documentary offers rare look inside service culture at Mandarin Oriental
  8. McLaren updates supercar production with state-of-the-art technology
  9. Happy Fourth of July!
  10. Isetan becomes the next victim of China’s challenging retail landscape
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  2. TikTok reshaping luxury buying behavior, new research finds
  3. Rolex marks 47 years as official Wimbledon timekeeper
  4. Printemps unveils VIP shopping suite at Haussmann flagship
  5. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  6. Louis Vuitton explores China for travel campaign
  7. New documentary offers rare look inside service culture at Mandarin Oriental
  8. McLaren updates supercar production with state-of-the-art technology
  9. Happy Fourth of July!
  10. Isetan becomes the next victim of China’s challenging retail landscape
VIDEOS
More Videos

MORE IN Out of home
Don Julio 1942 launches first-ever global product collaboration
Rimowa revives archival design in throwback campaign
Romantic literature links new Tiffany & Co. campaign
De Beers spotlights milestones in holiday marketing
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Burberry uplifts outerwear styles in star-studded campaign



RECENT ARTICLES
Rolex marks 47 years as official Wimbledon timekeeper
Happy Fourth of July!
TikTok reshaping luxury buying behavior, new research finds

New documentary offers rare look inside service culture at Mandarin Oriental
72pc of affluent APAC travelers to increase trip spending: Marriott
McLaren updates supercar production with state-of-the-art technology