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Nov. 23, 2024
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Mobile

VW ensures brand visibility during World Cup via soccer app

May 28, 2014

Volkswagen World Cup Volkswagen's Onefootball Brazil app

 

By Joe McCarthy

Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen's World Cup application that facilitates the fan experience during the globally adored event.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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