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Internet

Van Cleef & Arpels channels heritage of luck to engage consumers

October 15, 2013

 

By Jen King

Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.

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  1. The power of affiliate marketing for luxury brand growth in America
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  5. Dior confirms Jonathan Anderson as sole creative director
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