Research
March 25, 2016
Image courtesy of Neiman Marcus
By Sarah Jones
While 85 percent of retailers consider unified commerce a top priority, most are not making enough of an effort in upgrading their infrastructure to achieve a fully seamless shopping experience.
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","iv":"969d1f696085f5c47c9c4de5ef4fd8ab","s":"5cb1bc8c156e52d4"}
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