Research
March 25, 2016
Image courtesy of Neiman Marcus
By Sarah Jones
While 85 percent of retailers consider unified commerce a top priority, most are not making enough of an effort in upgrading their infrastructure to achieve a fully seamless shopping experience.
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","iv":"65ae316be6a20585015f2c9b492ec0b1","s":"b1d4028e06533c82"}
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