A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.
Mobile traffic and shopping continues to grow at a brisk rate, with retailers big and small focusing on reimagining the digital shopping experience to optimize it for smartphones’ small screens. However, when shoppers were queried about their biggest complaints about shopping mobile devices, their answers suggest that retailers have not advanced mobile experiences as far as consumers would like.
{"ct":"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","iv":"e82c718d96499327770beeb972833fdd","s":"512a5277652b0c6b"}