Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Blog

Top 5 brand moments from last week

July 25, 2016

The Bulgari Vault app The Bulgari Vault app

 

As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.

Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.

To read the entire article, please subscribe or