Internet
June 27, 2011
By Rachel Lamb
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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","iv":"0999702aea43ec91b40e9d01db8385eb","s":"60d4872cf82e4bfd"}
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