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Nov. 17, 2024
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Internet

Top 10 luxury brand digital campaigns of Q1

April 6, 2015

Fabergé 3D window display at Harrods Fabergé 3D window display at Harrods

 

By Kay Sorin

Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Dolce & Gabbana introduces advent calendar this season
  4. Versace signs NBA player Alexandre Sarr
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  7. How luxury brands can win Gen Z and millennial shoppers
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Viceroy Hotels debuts narrative-driven brand identity
  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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