Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"051659aebf3174e2414a7e3c261fb49f","s":"5066bddc8e194e66"}