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Dec. 23, 2024
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Mobile

Future of luxury brand augmented reality: Wow to utility

October 31, 2012

 

By Tricia Carr

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
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