Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Altiant is 2020 Luxury Market Researcher of the Year
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship

March 11, 2015

Henrik Lundqvist of the New York Rangers Henrik Lundqvist of the New York Rangers

 

By Staff reports

LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Altiant is 2020 Luxury Market Researcher of the Year
VIDEOS
More Videos

MORE IN Advertising
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Ambassador-led storytelling carries holiday campaign from Boucheron
Ginori 1735, St. Regis Hotels partner to scale branded cafe concept



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos