Multichannel
November 27, 2013
By Joe McCarthy
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called "12 Moments to Give" that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
{"ct":"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","iv":"3b5f36c67f8c9f1a35b148402a1a32fa","s":"e15ceed7fd49607f"}
Share your thoughts. Click here