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Nov. 13, 2024
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Out of home

Swarovski broadcasts branded film at New York landmarks

January 3, 2011

Swarovski Cinema Spot branded film

 

By Peter Finocchiaro

Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.

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  1. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  2. Diageo launches new division for luxury brands, experiences
  3. Rolls-Royce brings new showroom to Abu Dhabi
  4. Loro Piana, Harrods celebrate holidays
  5. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  9. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  10. Manolo Blahnik opens first Shanghai store
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