Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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hoe7lU9wrJa8zeO7XWzmQIKYmDBn+5FAqV68AsB0TAP1ros\/XWqJmI+hdYhzylLlOmDd3yYX334PzWA0mNadKKsZtshGNsDAtb6LUdv0WT8inNP2o931+ig26k8+EiNMU0P54IBXaq409iIVVDNFhxGv0AVjaKQ+rOU9Zm9PF75s2KHfTNNpl\/J+9ZzrPhAdZtghQ5gEXpLQDSZe1REzGd+3m4d1hFEFrHRG\/VDSunaThoTVNDrphX+YEqwrXOf0aGRrX+Iw2\/4DYJxGJLdJKS8Sunq1seE+zrDK\/MgpqJy7Tr\/BWp9sJ6tCsdd0FbivmH\/rcv1Y2R75d6ns2qdS7MwU5fQSmcOU4eNI\/7L7ChnLcD5sRALmnJVqjQ+9RW9t7Q01cROMo\/KAEmHLUbrpflk\/6Lr\/adwqI7dO6Cd7wmgx5ARG7xBaVykEB8YXW6v4Ig3T0paPUocOJ3ZgvABgW1G+gE40wLq7UiAbmd6Jv4q9fuUUKiDd5663yDyLalMdIM9WsyvrZMb2Us\/W1A2oni2z9NZjNi\/mQgFRHUSWqnbq9ioAuMuBxZd8Mh8dEvOeOMCJeW6CdcUkPDLJox7G9EM\/54riZioSLHtdvGM8a15YbjR08P4B85cObD+C3J+FtToTNRDC+AsiSDXY0K0eKT4ncBpB2+m0XkHvc6VrDivUUUwZ8j\/TA8BkajGAA5pGI8EX9uBhGXIfgjHQXMsVMpTPOVwCck9bKXMdL+OW2erdIm6ArIYzv+sYLVavcdLhLOgcjZTsto\/x9OGRSMtK3y\/\/og11JTm77jVT73j+MtP5WrpsR9Y73Ce6lRSPOmwcJSTJFuyGKCos8HbPrM80I51Yoxgu5L\/gTeFSmMc09epQoDFTkYnkzx65KUE\/kttYsOIIrnIpbAW9tfPBptpcBEjaIQO0fJiIJNP\/47hHVnWx7Q8W0Dfs78HqrlOtGF5s0l3HtitX0hOfQ2YjAXm27wwsmhBxxPqRGdYCdWt0++lepMDEEe5k2iEhvIFpTZnFxHO4KQpr5RcuGEpOqgEsBLz2tQxrnrAJMtzIgbkMP9lNeysP\/Vi0YfqA+e\/SlTgtZhZrshObb4zpNn+t4rqpoL4yS\/YtZDnLO1fjSGJn2Xvp8iEUeP2kNHH+3FOvcT2YuVn2nqZMeU8+ax9qB3hKtXBVQ9IS4gN3\/DlQkDS\/V7gDjoYBN9cHBHacxUuhgbszQ9BjBimC+T4HtHj35dkg6fZ94PeFKR2w9N4mPeY1bltdDxhly5gA\/oik2bozuJciafoCM3OcBMR5i1NVVC9YXxQosPqoGhDNnAHyrW3BHsxU53OUQfhzcd+hhTeO2MWJvofWswUvI0boQO725eVrbVLXiJfq2E5rrWMF0wl0UTFUiHLqhE+jfhTDDTzsbIeU9AbaFhYFUNqiQQxBbGBQg+kmZuOzRiy33m4gf0otpQ2tPjmJkUqZyvUcqge8s1m90TRWo6WdPWixD60RCZFq9QX9lSFaIXofWY7KPT\/BPLXuPnwGJKQwoWdUgy1I7dAllfkPLmfFzZxwQJn0xIExRBkHZFQIJPJRHI3EbK1SQ9+caAOH+kbzKRC1TbEa1eMND+XOgoJb3aHIF2YHqEGMxIXsfqVGxydEsP7vel78gLuNpdrkwrMQA6O\/soZXi8XzfC36ZwHvqYWGRw3syGpKsZoMFRfzZGBD+jqRu3Z3JIYclOdyhcWn4HJXHc7rKRAnIqC96NPcvXDQ4dBljF1bleTlw\/hF0WvdOQb2cLKSjROkljduiJKDsLlyoWrBNxH3ZQxUwrVwR+nMBsJFVrXmY1QBm3mA2IKqTSGVh6XwE52CC02rKUqo+BtNq91eTXhBV7FfGhT6Ev+l6xEnNJW\/J2bBy6gfpd5RgIQl1YItflWxcGErNiGLnDtK88zUv3hNR\/oIbge8G4NOdNj3\/s5pqvxc4MOgbsil307woexbQVlOi9RLCMRoswBi82SgAtaz\/jXp\/RrL0dpqQEhowKlS6IUeLJU+4UvVjNIqoChfnuaqKS5B9JrntD28CO5Ae2Zlnnj+ormsbQc6qQ5FyzRlNHe19PhtN03p8rds9exRmFT8Bb0nHkJj7lCPursRpZk\/hpx+D5kV21rrsl2nFg8vzFOjl\/4yVboY2rfPNVHLM077aTm3iT2i6E+CjhyxAWp74h+JaQ+l8tdwmRYH3Bm7wC2Oau4DaPAsftcj9rX34+cx2IfxZIAEKp9F7LQgK128T7JHjgXTe9sD13hO2HDPZ+nQwF1MG+3eZ\/lUABFrLjUq+ZL378OYujiDw6gxHMyjiUKZ76FVkjsRZ+KSC8INQirN7wxus3QmlbpnxeHEv0v4iRWx5aWmwiCmlWGwAESVA3gvDkBuuTnaGuePDROvKt13D\/ft5UgHiu9JRV+MZLCyPPzCRTw3F3mddzliinLSkz0P3tIm8JVID2PtbQbtxl71TxAMqV72aV518nvEt3QnpqlL9sK0TUbtw\/2yEvgZFgKTeliMSY\/TlNOO+PnkBbzTFo9irvTp8NU4D11Z4aofH3\/6YvLwcfnZo2FxUYMj5NGqRqDjV0WaRKXca9rvidAbldE9ikPFYd4bYZRwV\/X0aRYnMq0wgkKr5yWwah\/U0zrOSNbQfkegEwwW3SYsNvqbxH36FKB3M1DuujJdQZg2Fl\/7QGaGp\/yK2t5A7nSZpUlEQrgkQLemuDMI2\/o4QARSzrtnJBFlFoE6kR9gzU65e\/qTXf8BsHj4goRZHTE41uoLMawbT9cjAryaCqm5ykYk4Md7WTaDcg1lG3S1VbT4ilkChBz6y\/bcV\/UaKFai\/mgDtSSBMEjOaI9s6IufYdPx2nf\/A7unJ4DAuPfMkQMObmpTLF4JW\/rXXWYDKErPqwUWYTdl63bGE2JGbjwrq1YCKnaxuUdtyvd4PSDM1IHB0LKd0GKZrls0e7P44Id3X\/19HfM3T8Q+26X\/5C7bI8AsvPaZb3WfXK\/SDjKrG57SzApG9xOOgmQIM4zOA367NdhLrsGtSIfjeO+30gNRcxpIZ0VqKjIm1lG2\/oCUwXambY0G32\/ZhDii6b4QX3cqqxVYixPvW0of5oUkzX6Ftp4r\/OrA0qjINaYuPc8OGAnKJ5Z1BR6s\/aIxDfKKwItL5mSbJvYr6AndQfRTsypPr0F4\/W0pcWZCfH2ZaoPQt54aHWrJtsYarPEE0\/urgUxR+0hFSbeWFcYbYF8Z42YlTDtf7if7tPwO2UTakYBAitjquXq\/ixriwmBSVWCqO6qP\/e7L4exKtyAlKVV1tv3Bm+PLkimKiC65R\/cJWydkDyRj1Gv47s0jQpITALMoVTz+hZGSD6oHsGO1TAJFBnNFgOZVEzF8KyGQW7n+MZL0XSD3iQw71941U7nfMFcZrxIXtGM\/iBPDxUjpxp6BRCaee2DF9Gp6GD1hOkp7TZHsc239VnDJsrwbetQ147KZ8XnRC85kOztCK5JyBN5Eb5rknV7Zna7jEwC\/tajyc\/JxuI9hz31lNUoXA2fIZpeDt6QnQm7sG0JS\/YiL9RdK2gzKhW2J0f4LexnR5KdcWAvRQI1orV5S6mGLuBG7S7BtQB3VnaHNnCwhSbZBSv8\/1ZdjCOKCedWyktgXpxnDRwpPgm7NYabRCnYVkvwnlTXMlZb0xPEmLzeTkziVsrNlebMQFRLVmShUaADR3RyDdjdXFFQNXDpWIIG+\/YuwjCmrua7sOXZo4Av0rNhjrTRM6ie8enm1CDC\/CBPQuaRZfdCngi0dMRkDnNM2y0VQmVDGGpsHUmFOuaOIWucghkEjWQ5KGv56+GH44n4k2AM5OYPs7hMP7qLU2Nif5eMQeoJDP7o0asvKPWMcnQazMwV4lLhxRPYhLT+H1lhs9S7ELPZIYY4A7ZE2jRi+7E9qpY+sSoyZ4PSySnwUJfM0YOTQXPyBX+qrsDbEuZt3fiPteXA\/GiisMyloOFF\/emHz5GHmmuKJOQxMJtJSe6Cvgm1ZyRwuN7stuoGZQwrP+DQ9eGtWi7x2jF3JDZ1mODsUVBj\/Vu5To+vH5w3i+eofZj\/MwWCzbUXKbbT\/5YIK5urMrXAuCkmczZkF6jhTKWwVbsJdCIZLTTIKv\/KggEVydjAJjL96vOQrgV24zYAZQMNhRgKB3FcrHStldrQkVWHc4scKPhVYHpiiWsvacOYlWA4t1RbqN2Jhz8MubyO2EpIAlCCD4pK0GDmGVCQmdaVkcgZx8mnq5EZFnUigkK98EGRZuleg7iFJmCmeRf9WR+xwiJmaaI+IEYIm\/Iq8uQzS2AcKN4X4\/A5a5NJDF5eGth9tLc3dYMQ6UTDzhwSAg64fUk5kiM+b1kS4xPWM9LQeUohk\/K+ewUkpI43dbRMOiXKZoR\/wsIs4VcrBXTn9XsSVhVuW8282R0ail63WkMgTiCbSRzRFKLrM8EzKhH3CB8tJGkQY5Fq3+mv0S93md1wwHSv93Df7Xlx4Y6YwCjF4zUb1LURZWwyRT3CCpoHQ+qv+qKWkRbWGAY\/b6tP4nS2WJqDmse\/37UapOZpQ4iloTXry10R422xjW6MsmhoNWf\/1EXESywB7STrOeJIa9n4+4\/PNfqHKDHEpH\/AOaxmf2Kx0rFFhB4MInsv0UXzYJxpxLaDSqz7qm0weNc96T1UPPaHd6\/qLlYLjloiI1SRGb7M0WAqJZFZ77gIy3KxhwQ6EK7cbekRJhvXtMnqnKdGGVJXO+B+2TXAfadLHLkYHW5\/0gsp\/avZFhjn4l+avTsFJ6rB8B8D5EyvBGyVKwXfUaeY+Lf8wQmvkLqeHiVv01sWvKNfNLlTR7aKcK8Auz5ahq2XXru7p4jJ5ivSeP83cnAaycwkXkLp1wTv\/0J8OKWfvWKeVm19V0bSXFkKg+VnwuuUmDGbmZbqM68vIcuFQJaqCP0zCb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