Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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JHBrI\/cHdFlHKgtWT\/Q8IT1JGi+2ISi8nt3kJamjYEKG314JF1xZg\/ayCsUkcEpzqp+z6OGkM7+X04e\/cVpjQhyGhUhoHqukzeXMb01+ULMCFCFt3DpzU\/kbTtBYGRpIdp49Vbso28PfROIo7\/YVZJS\/uorDhROgSAtMH1sqSKGCmc0hupKf3YQ7JRDQhKrVRpqcScidhKk4sXyNmCS4JdHX0qZu8oP9FqnNQoIjFWrWPiuONL4QkXhV71OspcvnLQ34lCNWr+hVzEmg2HO44s0L5P+52cUp0AG1lopr3ZGji9mmYZdKh7dBe28GpGxkiynb5j6EWpx0T\/E5c9mqsIJbBGsbsAkIQjMxaqPZ+uAge\/pDnFx2pUgQho65YUYllMCHWxjjl+EMc6ysP+yE8Ik+ZC0CwkfNw8nyWsiYyGNDdYb7L1McgE7vpjyYnH1CHfiK6tWkqMlLUiQsupWZphjdHtBJIKwwaUyIhYJV1ko0PVe+wPBhHSL7cfDaPhGjfVaDO+dK6MxiqL+EKbtmfakemnREtmSeiYi9vitarS88WRvFiXD8\/qb7F80O7sbc7m49ryxLjgiAit\/cdorgmO+EAFO0ig3ES7goWm+fhvP89Qw+fH6PJiGnR48JB1sAdouxxzTPEWX2RYP2v9NLWZ2DMDPM+z8PZEpM4sZ\/hiO0mMHL2Tpnm0NcUhiDbHTnBFtNpYD9sbf7+s2IRDAbwOR+UxObvhdQdmn07OmlHioUbTwtqbjE2d7KmkgWCJdhJzusPs\/dQjavzLa2ffMT5bOaS\/G9AxEA6Oja7r9XMU5wrBkPjdvHXgWMbNMmzqa\/FSr1e27K84W1r8dRpo7k+sYsiVP32nJLp1WCr4LppHmN\/hvKTYueFxAU4mIOmDtRrKr+NJslpUIt6Zv1ASAiwNnrkD1Be+EtxS1sNckw9zz3TJT9h5RoVhbfxfCVZ+vrjIm\/E8nU\/xDWgS75ygecgm16ha\/pIW45FeWFKVqph9PCfbIHnJw0GwP+71ajdyQXa3O\/LyNUPDb2JmZcCTW7LZ5jSEUw1SYCyxWYw2Q7Y+dhyqo+oSLxTooIbcDhzkUPvoT8Y5aZYqQBjZ\/9cfWrwe6z+XAwd36If7VFYZVwHmgIgPLcPQ8oEtFlxMVzAHZmhCt+J2m4sJAIR2y0Mx\/PettHPeqY+XNiuG8sS14p0XRRNWxiNVTXWzxV8BcLAymgXjGBG7CdGfsKSS56C+sWRh3w6LuvozrWjyGLS4eZ4v6n80eJnHwDZhlJgyOL\/ebnAHgDhSjsCFByEjplFfb3taZHn5ubEx3rI6dHxAfPPEmRLw3X7vk0KlGbGm9k0vQTYpqQPJB3U+UarphIuMIRzopeCllMHI4ilaM7g4aUhsyceY0iASPfEbzG3YXKhEAu6hN67VRG5mnDQMT7Vr+h0zgRxdm9D31089QonskFv4DDjap+mBRnAH51wsQVYhksdHOHcdsoygFQVDJdVcvnF8EGEdEobYhWb93tL6kyH2y7MPwRt0XMM3CmLSkt0V21MKnU7+KmUKcs0Mhs+mILzZuVvwRZ7scHysEUbgBXuuF6H0TApf8+m6wuA230Tc1wXv5fnU2Xb9OSECMB\/niP\/qt4fx3a4XVpxx0NhXFZeGKG7jz1ThfkKwYxidrFOMOoKdfq5nOrYSzPijkQOXokW6lzP40SwaP4bHI2y00bvwrkJmgp3PKahGky0KjxRUwHwT4yLQ8lywjQzTdxgm2hlEgBbyOtVhtCqXfChFfeIA7xGFD37DqKGC5GVLiiu1OWsCMv7RRF7fRAI16urkY981+OjciYhDuHywVvSXjBoYVIZq9QZty4JllD7l6\/2rsgK\/KZq\/xUTIaVk3MZoB4fCdPeDSivLkst3CkiL7P2Lt+3iqXBdMyfqea6Gk2OM9T403ksW+QAcx+n2qmXlVu3u90OLu2Bk1h1fxq5osC5dEa18AnZOCa+1yBebK3AoDqJDWIW+lLY9vwk0y5XjQo2gJhiFvt5SUGIgPbAUs02gkIAtjbV2jfZyQSezjb24u6PEmlFb\/oeXZbm75wx1bN9iGW6mxGyoU1fMBtDqWHkQaY9vclEgSWcGzVpvmLf6WK9y7mb7+lepYl6TnZzEVyBNEU3tmNcw18Jn2EVNsACgE7vIrYrBUDEuD4+3sSH+x6XFtOk8MXQzJqtYLUe7MxvQkxy1Kgrrk4HOeM6lRTVDoR4p96P8pILeLxaf+bhD+VM2LOwft2tXHp0AeX1yo8E89vlRWS462c\/X7isjiCBZkgMU9EhE980A1hucYtHonF+ombKg4rSbBq+Y64OdVukTWUEHIGZORyKNNbVWOt9mmJtNBHqDoBA3Zn8g+Gq6isLzIMEoxvZ81fAs9NqIbo7FjknjEf1IJmGod96s4mWqhCzySwgaoZFTcW2CtMxK60B29F0DrTkQIcvZ9s6t0o182JzDinhFcm4cbjQLNqP1cnsK5XyGGmMPa7e07lnVk0QWjQ93Y\/VHEimH2\/bSI4Ih8rLB5mEIIO85AOuHbOjYOHcTzUd7es8QAECP5jHl5C\/kLxATEm3tESwZzSZU\/spe\/GU73haAQdF3P5GvRkYhaA6HjbyuJP+mO0pQasT92ipJO49s5KJ7xLNO6I\/X0o205MLHkDnblX6u+1nk+\/id1roz02M7xn2FX8ZLJOSnYrlB91OZNBBMsvLe6hoMtHsyLKCcntxhCU0cDbJo0vXCH8aD2Pq885g\/mgB4LD9eM94V7jTC7gqDm\/4qPZBjhzLCoEXe7z+BEcC8CD9gWOQxUTPvzlsJPfO5p39fcbrJMnzpBwQVH\/h4BDbGsH8gg8c\/QEq2MGVJUgONonihS57C71VL11uw18668+jLcInfM4OgusbgFD++CGVct0fQZevIN0VwERn4d7rRJ\/rgpBrnb4EcGgxyLuZrjqPV7jcVX6BeTnrD0CoGJEZ1P6UxSXVMdNJL8Pfcuq1kMed18VYC1DFvbmH20Jdo3pMOHSnMuhUg\/XKhDRQVDqnJeumIuxtpQ6V1llZ1dvF2wbeYuIuxO4dwXvvDMsM72YISl5kGXCFcQWg5s8q63ItTcXojzRS6l1OEYsVWbVR3AHCpluwvkrS4nyo2LxNAo12VM1poF4VXomHUiR26Jm4MhZDxZpCfxwLjhr6E+DjKiiW6ptdrVrmmf1A11UDgu0VsQohikhTrTlJ1Yjjka4Wa8YpAI6OG6We0NIMhUaKV\/N6fpbHsGQE3HBHaZXbNvNSkE6VYWZ1Ha3SQcMVT5HnmxswNc4B7DV9jyOApIpf3+oVRaQphItRO\/efeT7OSXSA2ijbumpddtoUlnb3BUxpguSgRgiw14Gs6t33kycyUoqxi0HBCwj2VP\/tfDVdxk67uoJFOaNaZp1zWyFviO3OxJ\/woRgXKaDch\/cedyHaCqvpm\/Bun8ehAxPAkluDLu4xAzQQrljG53yn26IGjaksQwoUngdjD7JuaQLUSZ\/pTfnR3ZuAMlKfZGAbc\/mv0ukF3JJW+WAILx7n9meXmVbceDEdCgR+kZrO2wEwLIwE\/\/XeTejXXLiSYByOK1JrZGxOViak09MNQFBDHKn1fC2XtdWnas2NI6udrR56RqgzWnlBJAe\/g1bwoLU73VmJAAL72c3Kik5LmC9xQget9rLTj6UIguFMfoOSK6KtIETLD7w6NL\/IPsDp2zqtcRKohsSPozyoqhcc5lTfUH8RvxcND8DWON4opIn4M0WT+kyRwagBIcO\/1iju4idUGa9yn+PincCaD7RS9qz5U5PVtTjBomwih+PqsI03UsaQfTm8EN3WRweVjIrW6G9Zni7iZbQgAanVX\/jWWCpjMap00rd0TZ\/pq04nIiMTGixeVWgRV4dmtUSrNXSgN6ABiJ\/\/xvmiMPY9R2HdiGvLNvOEv0YI4ouMTFI99dDGr\/kvU6\/Q1SaAtK8MMbLsDcFpgCdIIVg\/nuQ4OSp+kHjXYev1RtogYYqiXDCbBrrByXvo\/hl+AoQ\/442HufxFfN5rcg3q58OO2Q2YumLFaNRAo9QK\/t\/crgRDVc2C\/zNSIQXWOnn6PfvykWmQEsrRIWA+Z1O7Q2OMxTM6Lla7wPe\/ytP9Y6SQjJqzjIDLu0\/hu8Hl+7AiijsTGmzc9DPu8SuVDUSToDNWAydPfxaP7nYr7WJvYRXd40sj58IwiSoVnb0Sr4vgRe2xDrtbIjbStRArRkHYp4j6JLjK0DQOLsUMZYdkqaP\/cqhhsThaYb2tMOCoLZTQzjJHsmt0bI7qtOGCzXmr8TUnid0fXc3eoXE1PlXIvhTW1BHk\/0oBMBYTY1OQtanGNFOe8\/+XVlW4t9YUgUQWMYwalfdcSGu3jn+8\/tNs8Q\/rQnZKbnrbMDsD5SGHM09yW5hpRC6w+FUAfzHj4\/8e+A612xtRjwjSw8J2ZdY6hlfpf9hdi1lHBT2ejPPgPPpFDr2CILqXokQsF4cGsqZcwV4HyB6YGheZOm9hTN1PbNvNPLzS4QFEU8+NESfFhGep1ESKNg4zwZyPW30r62abl1ZUhE7EWSiJl6H+aZoOGcXwaapHjvee1SoojTkDC0v00hn4wQUUw7XMWDoNAyMhZONQ\/iY1Zvvyha4Retvavf7p5+wyeRQIqFYIB7ZRkt0+NXv3OKFM+I\/58dK7ZHfFbeZMMqLB7ArJTmyKg4BYSK111yUVesbpLeDZLSuJe6uoT6YN1xW67D4jYRdUJzfLjFpbX7A2uGhw7NlR0Wv2qxPVwhtHjZB1vBGs9Lw+otd1HR3PhwzQfPL2aQ02fkbMuk1OAORpYcsDt0xgZg4sTuLNJOTt\/NbSdVBCzNqhCMoJt5neerjrT1Sr+OMLFvFJKVSWGt0edh058n+r5swfEjdMMgAPM0K5ggBrYvcOho3MlM8HPTg21PTiIBsqWqb6jVvxkPKGCikNlO9JZJzTlBkhtav9dPviBxpepfLiv0a+k1YWYLdeN6hqr3SoRwTF9RpN1gw63TPAys8M5CeABXKaIbahvkOExuo2Q57cD8k7HcY5Zq+xopOhcI22C50mgK7U74wbRxUn5d18vN0qAH0OQRHKaD5jKEK+ZEPBcZwPQJbxaX2cJdyrHQOrvnxXlo9k+ALF4gacPc1XW\/g+ZrEtYmkSrRjDLsfy67mMGMw3421+ywI+1L6RUeE3D+p1xZEPhQVuNch07TQ4HlsAGa60KV8CkDHWvtvXClfTqTRVLVdlxeKBse+EXkNVL3gfKtQddcZWd\/S6Jq22uV6EMdvGbYS16RrzwTgAPwlYfp\/0S3CQy56Hx1vyywx7VWd+GEIcsqTJbbMHfUXNcyngoVSCF64kW81v8GTyPb4xE9oJrVtX3x8V1mgse3HsyTC2WQqkEHVOCK6SYeHtLaKuU","iv":"7676cadc26279de46694784084b06a0c","s":"a023a0315df181dd"}
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