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Commerce

Should luxury brands stop avoiding ecommerce?

April 16, 2015

Promotional image for Chanel's Coco Crush capsule Promotional image for Chanel's Coco Crush capsule

 

By Sarah Jones

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Prada’s first standalone restaurant arrives in Asia
  4. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  5. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  6. Kering acquires Italian eyewear manufacturer Visard
  7. EssilorLuxottica extends agreement with Roger Federer
  8. Gianvito Rossi appoints new CEO
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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